2018 Winners & Shortlists

AUDI LOOOOL

Client/BrandAUDI
Product/ServiceAUDI BRAND IMAGE
EntrantACCESS Tunis, TUNISIA
Type of EntryPrint & Outdoor Craft
CategoryCopywriting
Idea Creation ACCESS Tunis, TUNISIA
Media Placement ACCESS Tunis, TUNISIA
PR ACCESS Tunis, TUNISIA

Brief Explanation

The campaign is Audi's response to BMW's billboard which reads: "It's never too late to change your mind". The billboard was placed right in front of Audi's showroom in Tunisia. Then Audi responded with a bigger billboard right behind it reading: "We don't change a winning brand". Both billboards are in French as it is the second official language in Tunisia. This type of marketing campaigns and responses were never used in Tunisia.

Credits

Name Company Position
Walid Cheraki Access Account Manager
Khalil Ayed Access Copy Writer
Ahmed Hammouda Access Art Director
Amira Athimni Access Associate Director
Abdessattar Ben Mbarek Access Graphic Designer
Sofiene Hlaouet AUDI Marketing Manager