2018 Winners & Shortlists

ZAWAJ KHALID

Bronze Campaign
Client/BrandBIDAYA HOME FINANCE
Product/ServiceHOME FINANCE
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
2 of 2 Campaign
Type of EntryPrint & Outdoor Craft
CategoryUse of Arabic Script / Calligraphy
Idea Creation THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Print ad translation: Khaled was 23 and was about to start a family. Having a place of his own would be a nice way to begin the chapter of his new story. So off to the bank he went chasing a dream, lo and behold, it wasn’t as easy as it seemed. So Khaled took the chance and tried for another. The result, unfortunately was not any better. Being a fighter, he was determined to do the same tomorrow. Who knows, there might be a place with the right things to show. Khaled left early with all the paperwork intact. A straightforward process, with an approval to tag. This was not to be, as a matter of fact, as Khaled was running short on other documents of sorts. Another day gone by with no clear results in sight, Khalid just wondered if this is ever going to be alright. So he starts again with the same optimism in mind. Hopefully this time, the right financier, he’ll find. As we probably know, and it shouldn’t come as a big surprise, Khaled was caught in the same maze with little chance of blue skies. Search and try he may, for that clear direction, he was finding answers not from the best of selection. As the clock ticks for the arrival of a new member, Khaled is left with no options but with the hope that he will find the right way to owning his own house. Bidaya Home Finance Shortens the story

Credits

Name Company Position
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Leslie Paul The Classic Partnership Advertising Creative Director
Alok Gadkar The Classic Partnership Advertising Creative Director
Aktham Kassam The Classic Partnership Advertising Associate Creative Director
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Sawsan Salameh The Classic Partnership Advertising Senior Copywriter
Tarek Chebaro The Classic Partnership Advertising Account Director
Pulkit Vasisht The Classic Partnership Advertising Account Director
Vitthal Deshmukh The Classic Partnership Advertising Head of Production