2018 Winners & Shortlists

HADAF MOHAMMED

Bronze Campaign
Client/BrandBIDAYA HOME FINANCE
Product/ServiceHOME FINANCE
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
1 of 2 Campaign
Type of EntryPrint & Outdoor Craft
CategoryUse of Arabic Script / Calligraphy
Idea Creation THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Print ad translation: Mohamad had a list drawn up of what he wanted to achieve before he reached the age of 30. And his list was really quite extensive but he was determined to tick them all off. The next big thing on this list was to get his own home because then he would be able to have the freedom to do what he wished. He had a mini theatre, a gaming room in mind. For now, however, he couldn’t as the family home was fully occupied. Motivated by this Mohamad took the first step of flying off from his nest by applying for a home loan. It should be a straightforward process he though. And so he waited and waited to only be told that he didn’t qualify. Not wanting to give up, Mohamad was off to another financier and the result was not very much different and his application was rejected because his monthly salary was very low. Every time he made a move, the journey would take him into a maze with no way out and he would always end up where he began. But Mohamad remains certain that he will find the right way to owning his own house. Bidaya Home Finance Shortens the story

Credits

Name Company Position
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Leslie Paul The Classic Partnership Advertising Creative Director
Alok Gadkar The Classic Partnership Advertising Creative Director
Aktham Kassam The Classic Partnership Advertising Associate Creative Director
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Sawsan Salameh The Classic Partnership Advertising Senior Copywriter
Aktham Kassam The Classic Partnership Advertising Associate Creative Director
Tarek Chebaro The Classic Partnership Advertising Account Director
Pulkit Vasisht The Classic Partnership Advertising Account Director
Vitthal Deshmukh The Classic Partnership Advertising Head of Production