2018 Winners & Shortlists

BAB AMAL

Client/BrandBIDAYA HOME FINANCE
Product/ServiceHOME FINANCE
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
Type of EntryPrint & Outdoor Craft
CategoryUse of Arabic Script / Calligraphy
Idea Creation THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Print ad translation: Amal was determined to lead the way and set an example for other women. The world has perceptions about women from Saudi Arabia and she was not going to let it be true. While there are many things that women are forbidden to do, there are many things that a woman can do. They have the right of pursuing education, they can own as well as run businesses, they can head departments or even be a minister. Women have been empowered with all these privileges. Amal was on track towards becoming this achiever and she wanted to start by owning her own home. After all, she had the qualifications and required means. The only problem however was finding for the right financier. Every door she knocked and every office seem to have a similar answer. It was either her documents were incomplete or they were under process. The wait was relentless as days became weeks and weeks became months. While everything else was going good for Amal, the one stumbling block of becoming a proud home owner, seem to weigh down her progress. Despite this, Amal was sure that there is a way out of this maze. And all she has to do is find the right way to owning her own house. Bidaya Home Finance Shortens the story

Credits

Name Company Position
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Leslie Paul The Classic Partnership Advertising Creative Director
Alok Gadkar The Classic Partnership Advertising Creative Director
Aktham Kassam The Classic Partnership Advertising Associate Creative Director
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Sawsan Salameh The Classic Partnership Advertising Senior Copywriter
Aktham Kassam The Classic Partnership Advertising Associate Creative Director
Tarek Chebaro The Classic Partnership Advertising Account Director
Pulkit Vasisht The Classic Partnership Advertising Account Director
Vitthal Deshmukh The Classic Partnership Advertising Head of Production