2018 Winners & Shortlists

ARABIC REASSEMBLED

Client/BrandAL FUTTAIM
Product/ServiceIKEA
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryPrint & Outdoor Craft
CategoryUse of Arabic Script / Calligraphy
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
Production BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
Additional Company ROOTS ADVERTISING Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Headlines translation: 1 Express with every letter. 2 Abjad Hawwaz or the Arabic lorem ipsum, a common phrase used to describe the alphabet. 3 Letters become words, words become sentences. 4 Construct and create. Body copy: Encourage your children to assemble words by joining letters, and instill the love of our language in their hearts. #ArabicReassembled

Credits

Name Company Position
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Omar Al Jabi Impact BBDO Dubai Creative Director
Ahmed El Goweiny Impact BBDO Dubai Business Strategy Director
Shweta Tariq Impact BBDO Dubai Senior Copywriter
Yousef Ashram Impact BBDO Dubai Head of Arabic Copywriting
Celine Barakat Impact BBDO Dubai Senior Arabic Copywriter
Rasha El Saadi Impact BBDO Dubai Senior Art Director
Madhu Kunhappan Impact BBDO Dubai Art Director
Nicolaas Van Der Merwe Impact BBDO Dubai Art Director
Mohsen Mahbob Impact BBDO Dubai Visual Graphic Artist
Mohammed Sarakhosh Impact BBDO Dubai Digital Designer
Penelope Siebert Impact BBDO Dubai Business Unit Director
Rasha Lambe Impact BBDO Dubai Account Director
Rama El-Azzouni Impact BBDO Dubai Account Manager
Charlotte Adam Impact BBDO Dubai Account Manager
Sarah Jackson Impact Porter Novelli Associate Director
Kaye Rawlings Impact Porter Novelli Consultant
Amanj Nouri Impact Porter Novelli Senior Account Executive
Suresh Subramanian Freelance Photographer