| Brand | AUDI |
| Product/Service | AUDI BRAND IMAGE |
| Entrant | ACCESS Tunis, TUNISIA |
| Category | Copywriting |
|
Idea Creation
|
ACCESS Tunis, TUNISIA
|
|
Media Placement
|
ACCESS Tunis, TUNISIA
|
|
PR
|
ACCESS Tunis, TUNISIA
|
Brief Explanation
The campaign is Audi's response to BMW's billboard which reads: "It's never too late to change your mind". The billboard was placed right in front of Audi's showroom in Tunisia. Then Audi responded with a bigger billboard right behind it reading: "We don't change a winning brand". Both billboards are in French as it is the second official language in Tunisia. This type of marketing campaigns and responses were never used in Tunisia.
Credits
| Walid Cheraki |
Access |
Account Manager |
| Khalil Ayed |
Access |
Copy Writer |
| Ahmed Hammouda |
Access |
Art Director |
| Amira Athimni |
Access |
Associate Director |
| Abdessattar Ben Mbarek |
Access |
Graphic Designer |
| Sofiene Hlaouet |
AUDI |
Marketing Manager |