Brand | DUBAI PROPERTIES |
Product/Service | 1/JBR |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Casting |
Idea Creation
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MAGNA GLOBAL Dubai, UNITED ARAB EMIRATES
|
PR
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Production
|
JOY FILMS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
We open on a close-up of a stylishly dressed man.
He’s lying in an empty bath in a stylish bathroom.
We cut to see him in a bedroom, looking out of the floor-to-ceiling windows at the beautiful, uninterrupted views of the sea.
We cut to see a close up of his shoes walking across thick plush carpet before cutting to a wide to see him walk past a dining room table, lit by bespoke designed lamps.
He continues walking through the living room talking to camera. He rolls his eyes as he mentions the dancing fountains before stepping outside onto the deck to take in the breathtaking sea-views.
We cut to a close up of our stylishly dressed man at sunset, he turns to camera and with a very wry delivery says: “1JBR. IT’S NOT FOR EVERYONE”.
We fade to 1JBR logo and tagline: It’s not for everyone.
The brief we gave to the casting agencies was simple; find us the new James Bond. Someone with good looks, personality and charm, who can deliver a line with wit and aplomb - And raise their right eyebrow in a way that Roger Moore would be proud of.
After an exhaustive search, we found Christien Anholt, an English stage, television and film actor best known for his roles in Franco Zeffirelli’s film Hamlet alongside Mel Gibson, and alongside Stephen Dorff in The Power of One.
Christien had everything we needed; a James Bond look and voice, lashings of charm and the ability to deliver his lines with panache and style.
He brought the script to life perfectly; without him, the film would not have been the success it was.
It was almost as if the script was written especially for him.
Christien was and is the epitome of 1JBR.
Credits
Oliver Robinson |
FP7/DXB |
Executive Creative Director |
Nadine Kazan |
FP7/DXB |
Senior Account Director |
Tahaab Rais |
FP7/DXB |
Regional Head of Strategic Planning |
Tarek Ali Ahmad |
FP7/DXB |
General Manager – Business Unit |
Katarina Vasilj |
FP7/DXB |
Art Director |
Fanny Abou Rached |
FP7/DXB |
Copywriter |
Karol Akl |
FP7/DXB |
Agency Producer |
Brennan Stasiewisz |
Other |
Director |
Dania Quaglio |
Joy Films |
Executive Producer |
Elsa El Amm |
Joy Films |
Producer |
Christien Anholt |
Et Casting/UK |
Actor |
Neda Ahmed |
Cold Cutz |
Offline Editor |
Miguel Ruiz |
Serena |
Online Artist |
Dan Mitre |
Other |
Colourist |
Steven Santoro |
Other |
Music Composer |
Chris Atkins & Joe Dickinson |
Other |
Sound Designers |
Bassem Massoud |
Magna |
Managing Director |
Joseph Karam |
Magna |
Associate Media Director |
Abed Al Barie |
Magna |
Media Manager |
Seema Shenoy |
Magna |
Digital Director |
Wafaa Abudaqqa |
Magna |
Digital Director |
Links
Video URL