Brand | MCDONALD'S |
Product/Service | MCDONALD'S COMBO MEAL |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Direction |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Brief Explanation
A typical Egyptian meeting with just one peculiar difference, everyone is wearing the same fur coat. The coat that the boss’ wife has recently designed and launched for sale at the great price of 40 pounds. Nothing today goes for just 40 pounds, and everyone around the table seems to agree, except one chap who informs them all that the McDonald’s Combo Meal is now just 39 pounds. The conversation is sidetracked when the boss is intrigued to learn more about the meal offering, curious to know if the meal comes with the crunchy, yummy fries.
Execution
The success of the direction is in coaching actors. The director was able to transport the audience into a peculiar office space with very iconic characters. Each with their own quirks and unique characteristics, the audience managed to fall in love with the characters in just 30 seconds. The direction allows for our product and our offer to enter the story as both comic relief and as a natural progression of the absurdity already evident in the entire film.
Credits
Ahmed Shebl |
FP7/CAI |
Creative Director |
Ramy Kamel Omar |
FP7/CAI |
Art Directorr |
Ahmed Aziz |
FP7/CAI |
Senior Graphic Designer |
Shahira El-Fakharany |
FP7/CAI |
Copywriter |
Ahmed Sherif |
FP7/CAI |
Senior Copywriter |
Farah Mansour |
FP7/CAI |
Account Director |
Ramy Raafat |
FP7/CAI |
Account Manager |
Noha Abou Hussein |
FP7/CAI |
Account Executive |
Naila Fattouh |
FP7/CAI |
Head of Strategic Planning |
Heba Radwan |
FP7/CAI |
Head of Film Production Department |
Moayad Aly El Shenawy |
FP7/CAI |
Agency Producer |
Aslan Tarek |
FP7/CAI |
Agency Producer |
Ali Ali |
Good People Films |
Director |
Pierre Mouarkech |
Good People Films |
DOP |
Inas Nagy |
Good People Films |
Producer |
Ammar Abu Shady |
Good People Films |
Producer |
Donia Refaat |
Good People Films |
Post Producer |
Menna Nagy |
Good People Films |
Assistant Producer |
Assem Ali |
Good People Films |
Art Director |
Hoda El Sherif |
Good People Films |
Food Stylist |
Inaki Maestre |
Good People Films |
Make up artist |
Nada Adel |
Good People Films |
Stylist |
Renad Tarek |
Good People Films |
1st Assistant Director |
Nada Salama |
Good People Films |
2nd Assistant Director |
Munkeys |
Munkeys |
GFX |
Karim Mira |
Lizard |
Colorist |
Amr Rabea |
Lizard |
Editor |
Omnia Metwalli |
Lizard |
Post Line Producer |
Hosny Ali |
The Garage |
Sound Design |
Sary Hany |
Key 66 Productions |
Music Composer |
Links
Video URL