Brand | EGBANK |
Product/Service | EGBANK |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Casting |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Idea Creation 2
|
GOOD PEOPLE CONTENT Cairo, EGYPT
|
Media Placement
|
INITIATIVE MENA Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Brief Explanation
Right amidst a typical fight in the busy streets of Cairo, it seems university student, Raouf Abdel Raouf, aka Oufa has had a bit of an incident, a mild accident. The other driver is angry and dismisses Oufa as a child that shouldn’t be driving in the first place. This naturally offends Oufa as he tries to fight back and answer these unjustified accusations, but Oufa’s father keeps pushing him away and replies on his behalf. In defense, his father agrees with the other driver that Oufa is in fact still a child and that the man shouldn’t pick on him. Extremely frustrated with his father’s demeaning defense, the film ends with Oufa mumbling, “I’m not a child” in quite rebellion that gets him nowhere. Pitiful and embarrassed, Oufa only has one promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”
In finding the talent, our process wasn’t to find CAST! Because cast wouldn’t be genuine to our insight. We didn’t need to act out our story because it was the truth of every Egyptian household. What we needed to do was find the one Egyptian struggling hero who was willing to share his story. And so we went far away from the casting studios and into our family and friends, searching for the one soul who was willing to participate. Raouf Abdel Raouf isn’t a fake name, it’s the guy’s real name. His family and friends call him Oufa and his real life closely reflects that of our hero in our story. Oufa is the willing second cousin of our director who had never acted before, but who overnight became a celebrity!
Credits
Ahmed Hafez Younis |
FP7/CAI |
Executive Creative Director |
Amr Haddad |
FP7/CAI |
Creative Director |
Mohamed Bary |
FP7/CAI |
Senior Copywriter |
Sherif Fouad |
FP7/CAI |
Art Director |
Hussein Diaa |
FP7/CAI |
Copywriter |
Hisham Nagy |
FP7/CAI |
Group Account Director |
Hatem El Rashidi |
FP7/CAI |
Account Supervisor |
Farid Sayed |
FP7/CAI |
Senior Account Executive |
Rania El Bakry |
FP7/CAI |
Head of Digital and Social Media |
Yasmine Kamal |
FP7/CAI |
Senior Digital Account Executive |
Naila Fattouh |
FP7/CAI |
Head of Strategic Planning |
Heba Radwan |
FP7/CAI |
Head of Film Production Department |
Omar Gawdat |
FP7/CAI |
Producer |
Ali Ali |
Good People Films |
Director |
Pierre Mouarkch |
Good People Films |
DOP |
Begad Omran |
Good People Films |
Executive producer |
Mahmoud Derbala |
Good People Films |
Producer |
Mohamed Sabry |
Good People Films |
Production Manager |
Nada Faied |
Good People Films |
Line Producer |
Engy Emad |
Good People Films |
Production Coordinator |
Dzovig Torikian, Renad Tarek |
Good People Films |
1st Assistant Director |
Nada Salama |
Good People Films |
2nd Assistant Director |
Assem Ali |
Good People Films |
Art Director |
Engy el Mor |
Good People Films |
Stylist |
Karim Mira |
Lizard |
Colorist |
Amr Rabei |
Lizard |
Editor |
Links
Video URL