ORANGE DRAGON - YOUTH PLATFORM
Brand | ORANGE |
Product/Service | TELECOM |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Production Design / Art Direction |
Idea Creation
|
IMPACT BBDO Cairo, EGYPT
|
Production
|
ASAP PRODUCTIONS Cairo, EGYPT
|
Production 2
|
MERCURY VISUAL SOLUTIONS Cairo, EGYPT
|
Additional Company
|
ORANGE Cairo, EGYPT
|
Brief Explanation
THE HARD-COLD TRUTH: Youth are easily bored, relentless & the toughest critics when it comes to finding content that can keep their dwindling attention span stimulated.
With this in mind, launching a youth-only platform for a mega-brand like Orange had to be at the forefront of what’s “cool”. However, “cool” is ever-changing. Therefore, the core of our platform hammered on being one step-ahead. It’s not about knowing what’s cool today, but knowing what will be cool tomorrow, before anyone else. Instead of telling youth what’s in, we are enabling & encouraging them using a unique philosophy of being “NEXT”. In doing so, we used Egypt’s biggest content creators as guardians of our message, being the prime example of creating what’s new & fresh. Moreover, our film was both edgy and authentic, depicting the growing dystopian world full of followers, and reaffirming the notion of seeking out THE NEXT BIG THING.
Credits
Hussam Moro |
IMPACT BBDO |
CCO & President |
Ahmed El Keiy |
IMPACT BBDO |
Executive Creative Director |
Roni Chamcham |
IMPACT BBDO |
Managing Director |
Omar Hilal |
N/A |
Director |
Mohamed Atwa |
N/A |
Senior Copywriter |
Omar Tarek |
IMPACT BBDO |
Senior Copywriter |
Mohamed Abbas |
IMPACT BBDO |
Art Director |
Aref Fakhoury |
IMPACT BBDO |
Business Unit Manager |
Salma Shahin |
IMPACT BBDO |
Account Manager |
Noor Hassanein |
IMPACT BBDO |
Head of Planning |
Gehad Rashwan |
IMPACT BBDO |
Account Executive |
Emad El Tayeb |
IMPACT BBDO |
Agency Producer |
Hamza Abdelmoniem |
IMPACT BBDO |
Agency Producer |
Amin El Masry |
ASAP Production |
Managing Director |
Links
Social Media URL