TOWN TEAM: OUR FASHION IS GONE
Brand | TOWN TEAM |
Product/Service | TOWN TEAM FASHION |
Entrant | Y&R CAIRO, EGYPT |
Category | Casting |
Idea Creation
|
Y&R CAIRO, EGYPT
|
Production
|
MARADONA Giza, EGYPT
|
Brief Explanation
In the form of a music video, we see old men and women grouped in deserted places where they used to hang out in the past. They are wearing all the clothes they once thought were in and singing about how their fashion died while warning the younger generations that someday they will be in their shoes.
We see a sense of betrayal on their faces and regret in their voices from the fashion they once believed would last, and now they are left looking outdated and out of place.
The cast is made up of your regular, everyday elderly men and women. We can see in their style and attitude, that back in the day, they were the fashion icons of their time.
Credits
Neviene Ragab |
Y&R Cairo |
Senior Art Director |
Mahmoud Shokri |
Y&R Cairo |
Senior Art Director |
Abdullah Fareed |
Y&R Cairo |
Senior Copywriter |
Hassan El Sada |
Y&R Cairo |
Managing Director |
Yasmin Reda |
Y&R Cairo |
Account Manager |
Salma Al Salawy |
Y&R Cairo |
Account Executive |
Shady Abdel-Aziz |
Y&R Cairo |
Agency Production |
Nader El-Nakoury |
Freelancer |
Director |
Rasha Hashem |
Maradona |
Executive Producer |
Micheal Makram |
Maradona |
Executive Producer |
Aya Hossam |
Maradona |
Assistant Producer |
Muhammed Ibrahim |
Freelancer |
DOP |
Ahmed Thabet |
Freelancer |
DOP |
Wael Alaa |
BIRDKILL |
Music Composer |
Links
Video URL