Brand | LANDMARK GROUP |
Product/Service | CENTREPOINT |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Cinematography |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
TRUFFLE Beirut, LEBANON
|
Production 2
|
PLUNK Beirut, LEBANON
|
Production 3
|
KEY 66 Cairo, EGYPT
|
Brief Explanation
The film features individual situations of people of all ages, across time and place at their greedy best. The voice over:
Greed.
No one admits to feeling it.
Yet, it is the purest of emotions.
We had to be taught to be selfless.
It didn't come naturally to us.
Like algebra, sharing was an alien concept.
Truth is, we want the moon, the crown and the spotlight.
We want an endless tirade of jealousy disguised as compliments.
And greed, greed is our access-all-areas-season-pass.
So, darlings.
If you're being taught otherwise, do yourself a favour: Fail that class.
And reach for the last slice.
Super: Unleash greed.
The Centrepoint Sale. Now on.
Credits
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Alok Mohan |
Impact BBDO Dubai |
Creative Director |
Amr Hamdy |
Impact BBDO Dubai |
Creative Director |
Aly Seifelnasr |
Impact BBDO Dubai |
Agency Producer |
Colin Farmer |
Impact BBDO Dubai |
General Manager |
Christopher Kiernan |
Impact BBDO Dubai |
Account Director |
Andrew Peacock |
Impact BBDO Dubai |
Account Director |
Lizelle Rodrigues |
Impact BBDO Dubai |
Account Manager |
Rima Hussein |
Impact BBDO Dubai |
Account Manager |
Saurabh Dahiya |
Impact BBDO Dubai |
Planning Director |
Michel Abou Zeid |
Truffle |
Executive Producer |
Cynthia Chammas |
Truffle |
Executive Producer |
Virgil Ferragut |
Truffle |
Director |
Daniel Lindholm |
Truffle |
DOP |
Links
Social Media URL