2018 Winners & Shortlists

PARKER ''CLICK''

BrandNEWELL
Product/ServicePARKER JOTTER PEN
EntrantFACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
CategorySound Design
Idea Creation FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
Production FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES

Brief Explanation

This film features people’s idiosyncratic habits they have with their pens when they are thinking about what it is they are going to write, before they put pen to paper. These gestures are counterpointed with a powerful drum solo, which mirrors the gestures with the pens and represents peoples thought processes. The famous Parker “click” is a key point in the film. It signals the moment when the writer is committed to putting his thoughts on paper. There is a dramatic audio pause, at the “Eureka” moment. The music resumes as we watch the characters write.

Credits

Name Company Role
Paul Barrass Face to Face Chief Creative Officer
Links
Video URL