Brand | NEWELL |
Product/Service | PARKER JOTTER PEN |
Entrant | FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES |
Category | Sound Design |
Idea Creation
|
FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
|
Production
|
FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
This film features people’s idiosyncratic habits they have with their pens when they are thinking about what it is they are going to write, before they put pen to paper.
These gestures are counterpointed with a powerful drum solo, which mirrors the gestures with the pens and represents peoples thought processes.
The famous Parker “click” is a key point in the film. It signals the moment when the writer is committed to putting his thoughts on paper.
There is a dramatic audio pause, at the “Eureka” moment.
The music resumes as we watch the characters write.
Credits
Paul Barrass |
Face to Face |
Chief Creative Officer |
Links
Video URL