Brand | AL AHRAM BEVERAGES |
Product/Service | BIRELL |
Entrant | KAIRO Cairo, EGYPT |
Category | Casting |
Idea Creation
|
KAIRO Cairo, EGYPT
|
Production
|
WORK LIGHT FILM Giza, EGYPT
|
Brief Explanation
The 90’s seem not so far away. And those born in the 90’s are still perceived as kids. These films show that this perception is not entirely true.
We first started by writing insightful Egyptian stories of men with baggage.The married Egyptian man with kids,the divorced Egyptian man who remarried, the Egyptian man who traveled young to the gulf for a better opportunity, the Egyptian physician who devoted his life to academia, the Egyptian with a lower back problem (almost all Egyptians have a disk slip),the Egyptian Uncle who has nephews and nieces of all ages,etc.7 scripts that were tightly written followed by a casting call for young men born in 1990 who look older than their age. Young men who have tired eyes, not too sporty, thinning hair, etc. We chose 150 faces,then assigned each for one of the 7 roles.Over 3 days we did a recast and a rehearsal with each in his assigned role.We shortlisted the best 20.We then made a final selection of the 7 perfect cast for the 7 roles.
Credits
HESHAM ELLABBAN |
KAIRO |
EXECUTIVE CREATIVE DIRECTOR |
MONTASSER KHALIL |
KAIRO |
CREATIVE DIRECTOR |
MUHAMMAD El AYAT |
KAIRO |
ASSOCIATE CREATIVE DIRECTOR |
MAHMOUD AL AYAT |
KAIRO |
WRITER |
SAMEEH SELIM |
KAIRO |
MANAGING DIRECTOR / HEAD PLANNER |
MAHMOUD DOGHEIM |
KAIRO |
PLANNING DIRECTOR |
MAYA ELAZHARY |
KAIRO |
BRAND PLANNER |
KAIRO |
KAIRO |
FILM DIRECTOR |
WALAA ABU EL AEINEN |
KAIRO |
DIGITAL MEDIA PLANNING HEAD |
AHMAD HAMMOUD |
KAIRO |
ART DIRECTOR |
FERAS EL QUQA |
WORK LIGHT FILM |
EXECUTIVE PRODUCER |
YAHIA GWEIFEL |
WORK LIGHT FILM |
PRODUCER |
GHALI SHAFIK |
AL AHRAM BEVERAGES |
MARKETING MANAGER |
MARINA AMIN |
AL AHRAM BEVERAGES |
BRAND MANAGER |
Links
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