2018 Winners & Shortlists

BAGGAGE

BrandAL AHRAM BEVERAGES
Product/ServiceBIRELL
EntrantKAIRO Cairo, EGYPT
CategoryCasting
Idea Creation KAIRO Cairo, EGYPT
Production WORK LIGHT FILM Giza, EGYPT

Brief Explanation

The 90’s seem not so far away. And those born in the 90’s are still perceived as kids. These films show that this perception is not entirely true.

We first started by writing insightful Egyptian stories of men with baggage.The married Egyptian man with kids,the divorced Egyptian man who remarried, the Egyptian man who traveled young to the gulf for a better opportunity, the Egyptian physician who devoted his life to academia, the Egyptian with a lower back problem (almost all Egyptians have a disk slip),the Egyptian Uncle who has nephews and nieces of all ages,etc.7 scripts that were tightly written followed by a casting call for young men born in 1990 who look older than their age. Young men who have tired eyes, not too sporty, thinning hair, etc. We chose 150 faces,then assigned each for one of the 7 roles.Over 3 days we did a recast and a rehearsal with each in his assigned role.We shortlisted the best 20.We then made a final selection of the 7 perfect cast for the 7 roles.

Credits

Name Company Role
HESHAM ELLABBAN KAIRO EXECUTIVE CREATIVE DIRECTOR
MONTASSER KHALIL KAIRO CREATIVE DIRECTOR
MUHAMMAD El AYAT KAIRO ASSOCIATE CREATIVE DIRECTOR
MAHMOUD AL AYAT KAIRO WRITER
SAMEEH SELIM KAIRO MANAGING DIRECTOR / HEAD PLANNER
MAHMOUD DOGHEIM KAIRO PLANNING DIRECTOR
MAYA ELAZHARY KAIRO BRAND PLANNER
KAIRO KAIRO FILM DIRECTOR
WALAA ABU EL AEINEN KAIRO DIGITAL MEDIA PLANNING HEAD
AHMAD HAMMOUD KAIRO ART DIRECTOR
FERAS EL QUQA WORK LIGHT FILM EXECUTIVE PRODUCER
YAHIA GWEIFEL WORK LIGHT FILM PRODUCER
GHALI SHAFIK AL AHRAM BEVERAGES MARKETING MANAGER
MARINA AMIN AL AHRAM BEVERAGES BRAND MANAGER
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