2018 Winners & Shortlists

65TH ANNIVERSARY

Short List
BrandNATIONAL BANK OF KUWAIT
Product/ServiceBANK 65TH ANNIVERSARY
EntrantSENYAR MARKETING AND BRANDING Hawalli, KUWAIT
CategoryDirection
Idea Creation SENYAR MARKETING AND BRANDING Hawalli, KUWAIT
Production SENYAR MARKETING AND BRANDING Hawalli, KUWAIT

Brief Explanation

A narrative experience. A time-capsule of the life experienced by Kuwaiti nationals born in the 1950s. Portraying Kuwait in its true form for the first time, we follow nationals’ lives as children, teenagers, adults, and elderlies. The footages kicks-off conveying children spending their free-time the only way they knew how. Following the narrator, we experience the extreme changes they were exposed to. From the change of currency, to the introduction of hamburgers. From listening to Um-Kalthoom, to the simplicity of their weddings. From the cars they drove, to a journey portraying progressiveness of hairstyles and trends. The film further exposes global changes they also had to adapt with. From a community living in mud-houses to villa-owners, from watching black-and-white films to virtual technologies, from mailing letters to communicate, to slowly upgrading to phones, pagers, mobile and internet. Also born in the ‘50s, NBK was there every step of their lifetime.

Execution

Creating a bond with viewers is difficult to achieve through an ad. It requires understanding the details that only the audience would appreciate, while speaking to them transparently, morally, asking for nothing in return. And this film did. It built an emotional connection, binding watchers with NBK; the only Kuwaiti-brand born in the same generation. Through the creation of a visual shot comprised of the surrounding details as seen through their own eyes, they were at home. By choosing individuals that represented the way they dressed, moved and accessorized, they were watching a home-video. Through the sounds of tranquility reflected in a nostalgic track, driven by calm narration, they were hearing their own life stories. The film managed to craft the details of each era perfectly, helping them re-live their lives, while portraying them as the exceptional generation that set the path to the Kuwait the world knows of today.

Credits

Name Company Role
aziz aljasmi senyar director
badria alroudan senyar marketing & branding client servicing director
nouf alroudan senyar production head of production
samar elboraie senyar marketing & branding account manager
reem al adl freelance wardrobe
ahmad tahoun freelance director of photography
ahmad ghaffar freelance assitant director
Links
Video URL