2018 Winners & Shortlists

SAUDIA BUSINESS CLASS

BrandSAUDIA
Product/ServiceBUSINESS CLASS
EntrantFILM PUDDING Dubai, UNITED ARAB EMIRATES
CategoryAchievement in Production
Idea Creation FOCUSADVERTISING Jeddah, SAUDI ARABIA
Production FILM PUDDING Dubai, UNITED ARAB EMIRATES

Brief Explanation

This is the story of a business man who represents Saudi business men who travel a lot, have an active modern life, and need to stay connected. The film draws parallelism between the services that the airline offers in business class (fine dining, mobile and internet connectivity, good entertainment) and his life that is fast, modern, on the go... It was shot in Capetown and Boeing Seattle. We were aiming at making Capetown look like LA.

Results

We shot this film in Capetown and Seattle (Boeing HQs). We shot at dusk and awn all the outdoors scenes so we could get the best light. We went to remote locations so we could find the best locations for the film. The main cast is a famous Saudi Yasser Al-Saggaf. We wwre aiming at having capetown look like LA. All the exterior plane shots were done in graphics. Music was a 40+ orchestra in Budapest.

Credits

Name Company Role
Ahmad Rustom Focusadvertising Creative Director
Links
Video URL