2018 Winners & Shortlists

SAUDIA FIRST SUITE

BrandSAUDIA
Product/ServiceSAUDIA FIRST SUITE
EntrantFILM PUDDING Dubai, UNITED ARAB EMIRATES
CategoryAchievement in Production
Idea Creation FOCUSADVERTISING Jeddah, SAUDI ARABIA
Production FILM PUDDING Dubai, UNITED ARAB EMIRATES

Brief Explanation

This is the journey of the elite Saudi man, on board the first class suite of Saudia, where he is treated in the same high end luxury and comfort that he is used to in his life. The film draws a parallel between the first suite experience he has and the first class life that he leads in Paris and KSA, traveling, with high end fine dining, classy friends, luxurious apartment and locations, all the comforts that he carries on getting on board the plane.

Results

The film was shot in Seattle at the Boeing headquarters. That part was challenging for security reasons as well as the constraint of shooting high end material in the small space of an aircraft. The casting was done in LA. The director is Jean-Claude Thibaut who is an expert in portraying luxury and great taste and visuals. The locations in Paris where all premium, and we had to block important areas in the Louvre, Place Vendome and Jardins des Tuileries. The art and wardrobe team where well known stylists. All clothing for the hero was Tom Ford and Dior. It was all shot with anamorphic lenses for a cinematic look and feel. all the exterior plane shots were done in graphics. 3 full time producers were on this project. The prep for the production took over 3 months, travel and shoot over a month, and post-production 2 months.

Credits

Name Company Role
Ahmad Rustom Focusadvertising Creative director
Links
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