2018 Winners & Shortlists

Brief Explanation

In this TVC, we open on a deserted road, we see a group of young tough looking men with their parked cars. One of the men is talking on the phone with a younger man. He's asking him if he's the owner of the black SUV that's been stolen by the man himself. The young man replies that it is indeed his car. The tough man is asking for ransom, but the young man is not interested, in a very relaxed, confidence and simple tone. The tough man gets angry quickly as he keeps asking for less ransom as the conversation goes on. At the end of the TVC, the conversation ends with the tough man saying that the young man's car has definitely been reimbursed by the insurance company.