2018 Winners & Shortlists

Brief Explanation

The film details the development of the world’s first unit of measurement for desert performance: Camelpower. We go behind the scenes to witness the process as Nissan engineers find the right approach and methodology for the research and experiment needed to measure and validate the unit. We get to see their deliberations and the development of the formula, and how engineers took additional insight and inspiration from local Bedouins to arrive at the decision to use the camel as the benchmark for the experiment. The experiment itself is filmed, from building the track to the benchmark runs set by camels to define a single unit of Camelpower (dCP). Finally, the Nissan Patrol is driven on the track to determine its own Camelpower value. We end looking to the future, as a representative from the Emirates Standardization & Metrology Authority details next steps in getting the unit officially recognized.