2018 Winners & Shortlists

Brief Explanation

The film is an audio narration of the song expressing the visual experiences of failed internet situations, portrayed through Abla Fahita, literally represented and placed in everyday locations and supported by different heroes showcasing the misery and frustrations of the internet’s unfairness. The chorus is sung by the heroes of each scene lining up and expressing their anger of how unfair the internet is, eating up their bundles over nothing. Across the copy, Fahita takes the role of a living-room lamp, seen inside the bathtub, among food in the fridge, coming out of a locker in the shower room, cleaning a bedroom window, and coming out of a gym poster. In each situation, we see scenario heroes in their frustrated moments, leading to the chorus that includes the cast of the previous situations singing along. As the film progresses, the heroes’ frustrations and desolation increases in their expressions and singing.

The casting process was very specific; people of different ages, with common Egyptian physical characteristics and more importantly, with natural expressive looks were haunted from multiple agencies. Depending on every situation, we chose one to two individuals to meet the roles of the scenarios being sung about. Their expressions needed to show a natural frustration that did not require intense coaching, but was rather real and visually obvious. Each member was carefully selected, evaluating physical attributes, such as a mustache, that could help portray the Egyptian man looking for a hot online date, to the number of pimples a hormonal boy who just hit puberty and is looking for a scandalous video online.