Brand | MONDELEZ |
Product/Service | CLORETS - CHEWING GUM |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Casting |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Production
|
OMAR HILAL Maadi, EGYPT
|
Additional Company
|
AROMA Cairo, EGYPT
|
Brief Explanation
Who said that love at first sight doesn’t exist?
Our film presents a couple who emotionally click from first sight. A love story that starts from a casual outing, liking the same TV show, laughing, dancing, and eating ice cream together.
As the bond gets stronger, the guy puts all his courage to ask her out, and this is when his dreams get shattered. They go to the movies, hold hands, and just when he is “this close” to getting what he wished for, the girl subtly passes the opportunity, leaving him hanging, and creating a moment of extreme awkwardness!
They guy didn’t know what he did wrong until he remembers eating a hotdog sandwich on his way out. This is where we see an illustration for ‘this close’ hand gesture showcasing the distance between their heads, the distance of how “You were this” Clorets close using the single pack.
The Casting for Clorets wasn’t the usual run of the mill. Director Omar Hilal was looking for a couple that would have obvious chemistry, and viewers would fall in love with, as they fall in love themselves.
Not a simple task. This couple was meant to kiss on screen. Something that never happens in Egyptian advertising, and actors are averse to doing.
We cast the netwide, and reached out to young people on social media, and street-cast in universities and high schools. Auditions had to be in a place where the actors would feel comfortable to drop their guard and be romantic, and attempt to kiss. This is very difficult in Cairo! The director offered his home, where people wouldn’t feel so frigid.
Amidst the awkwardness, our heroes emerged and had immediate magic once paired together. By the end of the shoot, the young couple were holding hands off camera.
Credits
Ibrahim Islam |
J.Walter Thompson |
Head of Creatives |
Adam Mourad |
J.Walter Thompson |
Creative Director |
Mariam Makram |
J.Walter Thompson |
Junior Copywriter |
Khalil El Shourbagy |
J.Walter Thompson |
Art Director/ Photographer |
Mai Azmy |
J.Walter Thompson |
Managing Director |
Salma Hamouda |
J.Walter Thompson |
Business Director |
Farida El Khatib |
J.Walter Thompson |
Account Manager |
Sandra Hazem |
J.Walter Thompson |
Account Manager |
Hana Magdi |
J.Walter Thompson |
Account Executive |
Diana Jebally |
J.Walter Thompson |
Head of Production |
Shady Abdel-Aziz |
J.Walter Thompson |
Producer |
Ahmed El Ruby |
J.Walter Thompson |
Post Producer |
Ayten El Khattab |
J.Walter Thompson |
Post Producer |
Omar Hilal |
Omar Hilal Productions |
Director |
Quim Miquel |
Omar Hilal Productions |
Director of Photography |
Sondos El Gebaly |
Omar Hilal Productions |
Assistant Director |
Injy El Mor |
N/A |
Stylist |
Ihab El Kory |
Omar Hilal Productions |
Producer |
Ahmed Hafez |
Aroma |
Editor |
Menna El Sweify |
Mondelez |
Head of Gum, Candy, and Beverage |
Dina Medhat |
Mondelez |
Brand Manager Gum & Candy Egypt |
Ahmed Emad |
Mondelez |
Media Manager |
Links
Video URL