MEGA BLACKBERRY - THE FORBIDDEN FRUIT
Brand | FRONERI |
Product/Service | ICE CREAM |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Direction |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Production
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Additional Company
|
AROMA Cairo, EGYPT
|
Brief Explanation
Set in a colorfully surreal world, our Mega Blackberry Yoghurt spot is a food demo turned art film; a visual celebration of Egypt’s favorite ice cream brand finally getting together with one of Egypt’s favorite ice cream flavors.
Execution
Our film was all about showcasing the beauty of the new flavor ingredients through different rooms the presents each element colorfully. Not only that but the 3D look and feel as well as the optical illusions were all done in a real set up.
Credits
Ibrahim Islam |
J.Walter Thompson |
Head of Creative |
Adam Mourad |
J.Walter Thompson |
Creative Director |
Mayan Sabry |
J.Walter Thompson |
Copywriter |
Mariam Makram |
J.Walter Thompson |
Junior Copywriter |
Mai Azmy |
J.Walter Thompson |
Managing Director |
Salma Hamouda |
J.Walter Thompson |
Business Director |
Sandra Hazem |
J.Walter Thompson |
Account Manager |
Shady Abdel-Aziz |
J.Walter Thompson |
Agency Producer |
Kinopravda |
Kinopravda |
Director |
Mena Magdy |
Aroma |
Editor |
Hosny Ali |
The Garage |
Recording Studio |
Fadi Fahim |
Lighthouse Films |
Executive Producer |
Heni Kiss |
Kinopravda |
Stylist |
Sebastian Sarutte |
Kinopravda |
Director of Photography |
Timea |
Kinopravda |
Model |
Wael Alaa |
Neobyrd |
Music Composer |
Ihab El Koury |
Lighthouse |
Producer |
Aisha Kandil |
Froneri |
Brand Manager |
Gehan Goubran |
Froneri |
Group Brand Manager |
Karim Samaha |
Froneri |
Marketing Manager |
Links
Video URL