TEAMA - YOU'VE GOT THE WRONG CHEESE!
Brand | TEAMA |
Product/Service | WHITE CHEESE |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Direction |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Production
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Showcasing the stereotypical Egyptian mother, who boils up to nothing, storming and creating unnecessary and irrelevant arguments with her husband that are not related to the incident that happened even if it’s as simple as forgetting to bring home what she asked for.
The film revolves around a ping ponged back and forth argument between a married couple on a simple fact that the husband has forgotten to bring home Teama white cheese his wife asked for. Which leads to her relentlessly picking a fight over things he had and had not done in the past years. Where it boils down to nothing once the Teama white cheese arrives.
Execution
Director chose to portray a typical modest, average extended multi generational home families where they all live in one house. In a typical situation of a mother studying for her kids on the dining table. The scene revolves around the true insight of how mothers usually accumulate and fight over many different unrelated topics once a fight starts and the storm ends and boils down to nothing once she gets what she wants. The director chose to amplify the situation as it really happens in every household and shows that it is the little, important things that brings her to peace in seconds.
Credits
Mai Azmy |
J. Walter Thomson Cairo |
Managing Director |
Eslam Hossam |
J. Walter Thompson Cairo |
Associate Creative Director |
Omar Hilal |
N/P |
Director |
Heba AbdelMonsef |
J. Walter Thomson Cairo |
Account Director |
Farida El Khatib |
J. Walter Thomson Cairo |
Account Manager |
Shady Abdel Aziz |
J. Walter Thomson Cairo |
Agency Producer |
Mayar Tarek |
J. Walter Thomson Cairo |
Agency Producer |
Ahmed El Ganainy |
Magic Beans |
Executive Producer |
Mahmoud Derbala |
Magic Beans |
Producer |
Quim Miquel |
N/P |
DOP |
Mayar Mohsen |
N/P |
Art Director |
Nada Adel |
N/P |
Stylist |
Amr Rabee |
N/P |
Editor |
Amr Rabee |
N/P |
Editor |
Amjad Malki |
N/P |
First Asistant Director |
Sarah Noah |
N/P |
Second Assistant Director |
Ramy Othman |
N/P |
Line Producer |
Links
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