2018 Winners & Shortlists

THE STORY OF 100 MILLION MABROUKS

BrandJUHAYNA
Product/ServiceDAIRY & JUICE PRODUCTS
EntrantKIJAMII Cairo, EGYPT
CategoryScript
Idea Creation KIJAMII Cairo, EGYPT
Media Placement KIJAMII Cairo, EGYPT
PR KIJAMII Cairo, EGYPT
Production NOJARA PRODUCTIONS Cairo, EGYPT

Brief Explanation

Hammering on the Egyptians’ mixed feelings about the Congo match and the countless disappointments over the last 27 years, we created a story about that ironic reality manifested through the life of a young man, Maborouk. Our hero, Mabrouk, is a fictional character who is basically an impersonation of every single Egyptian. He was born in the Eighties and was really young the last time Egypt qualified to the world cup. Since then, and throughout the years, Mabrook gets “paralyzed” bit by bit every time Egypt does not qualify to the World Cup. The mockumentary explores Mabrouk's life and "suffering" through multiple angles and people in his life; mother, brother, and best friend. The film concludes on the inevitable importance of qualifying to the world cup in order for Mabrouk to recover.

Credits

Name Company Role
Hatem El-Awa Kijamii Associate Creative director
Tahoun Freelancer DOP
Tarek Nojara Nojara Executive producer
Bahy Abo El-Ezz Kijamii Chef Operations officer
Amr Berry Freelancer Assistant Director
Deena Tamoum Freelancer Assistant Director
Omar Hamdy Nojara Producer
Kholoud Etman Nojara Assistant producer
Jasmine El-Tagy Kijamii Copywriter
Ahmed Assem Casting stars Editor
Ayman Zorkany Freelancer Stylist
Yara Mokhles Lizard colorist
Mohab Samy Freelancer Art Director
Hosny Ali The Garage Sound designer
Rana Zaki Kijamii Agency Producer
Farah El-Khayat Kijamii Account Manager
Noha Sabry Kijamii Senior Account manager
Ahmad Coucha Kijamii Chief Strategy Officer
Links
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