THE STORY OF 100 MILLION MABROUKS
Brand | JUHAYNA |
Product/Service | DAIRY & JUICE PRODUCTS |
Entrant | KIJAMII Cairo, EGYPT |
Category | Script |
Idea Creation
|
KIJAMII Cairo, EGYPT
|
Media Placement
|
KIJAMII Cairo, EGYPT
|
PR
|
KIJAMII Cairo, EGYPT
|
Production
|
NOJARA PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Hammering on the Egyptians’ mixed feelings about the Congo match and the countless disappointments over the last 27 years, we created a story about that ironic reality manifested through the life of a young man, Maborouk.
Our hero, Mabrouk, is a fictional character who is basically an impersonation of every single Egyptian. He was born in the Eighties and was really young the last time Egypt qualified to the world cup. Since then, and throughout the years, Mabrook gets “paralyzed” bit by bit every time Egypt does not qualify to the World Cup. The mockumentary explores Mabrouk's life and "suffering" through multiple angles and people in his life; mother, brother, and best friend. The film concludes on the inevitable importance of qualifying to the world cup in order for Mabrouk to recover.
Credits
Hatem El-Awa |
Kijamii |
Associate Creative director |
Tahoun |
Freelancer |
DOP |
Tarek Nojara |
Nojara |
Executive producer |
Bahy Abo El-Ezz |
Kijamii |
Chef Operations officer |
Amr Berry |
Freelancer |
Assistant Director |
Deena Tamoum |
Freelancer |
Assistant Director |
Omar Hamdy |
Nojara |
Producer |
Kholoud Etman |
Nojara |
Assistant producer |
Jasmine El-Tagy |
Kijamii |
Copywriter |
Ahmed Assem |
Casting stars |
Editor |
Ayman Zorkany |
Freelancer |
Stylist |
Yara Mokhles |
Lizard |
colorist |
Mohab Samy |
Freelancer |
Art Director |
Hosny Ali |
The Garage |
Sound designer |
Rana Zaki |
Kijamii |
Agency Producer |
Farah El-Khayat |
Kijamii |
Account Manager |
Noha Sabry |
Kijamii |
Senior Account manager |
Ahmad Coucha |
Kijamii |
Chief Strategy Officer |
Links
Video URL