2018 Winners & Shortlists

THE RAPPERS

BrandMONDELEZ
Product/ServiceCADBURY MORO
EntrantKAIRO Cairo, EGYPT
CategoryDirection
Idea Creation KAIRO Cairo, EGYPT
Production MARADONA Giza, EGYPT

Brief Explanation

The film follows a popular underground rapping group in Cairo (Al Ezbaa), who took over an abandoned palace which they consider a haven for their rapping, battles and self-expression. It harnesses the energy of this male-dominant subculture as well as mimics the aggressive spirit and soul of this group.

Execution

The film simulates the male-driven and testosterone filled rapping culture in Egypt, through a single-shot film starting off with 2 rappers singing inside an old abandoned palace, and as they start moving towards the camera, countless other rappers start appearing one by one. An aggressive tense upsurge is constantly escalating as you see the rappers’ threatening words, but can’t hear it. All leading to a final view of this group taking over the palace, but not in darkness and hide-out and we’d expect, but in broad day-light.

Credits

Name Company Role
HESHAM ELLABBAN KAIRO EXECUTIVE CREATIVE DIRECTOR
MONTASSER KHALIL KAIRO CREATIVE DIRECTOR
AHMAD HAMMOUD KAIRO ART DIRECTOR
MAHMOUD DOGHEIM KAIRO PLANNER DIRECTOR
MAHMOUD AL AYAT KAIRO WIRTER
MAYA ELAZHARY KAIRO BRAND PLANNER
WALAA ABU EL AEINEN KAIRO DIGITAL MEDIA PLANNING HEAD
RASHA HASHEM MARADONA EXECUTIVE PRODUCER
AHMED HUSSEIN FREELANCER FILM DIRECTOR
MOHAMED ELKADY GEMINI STUDIO HEAD OF CGI
YASSER AZMY FREELANCER EDITOR
KARIM MIRA LZARD COLORIST
HOSNY ALI THE GARAGE SOUND STUDIO SOUND DESIGNER
MARWAN PABLO FREELANCER RAPPER