2018 Winners & Shortlists

UNLEASH THE BEAST

BrandAL FUTTAIM MOTORS
Product/ServiceTOYOTA XTREME
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production FILM STREETWISE Dubai, UNITED ARAB EMIRATES

Brief Explanation

The film focuses its gaze on three characters representing an unconventional gearhead trope and their signature Toyota Xtreme SUV. Valery a perfectionist, is perceived to be a little cold but his passion for off-roading is what frees him. Fahad, born with a jolt of adrenaline, is a seasoned racer and always on the hunt for the next thrill. Marketa, driven by nostalgia, her thirst from speed is an inherited one. Handed down from father to daughter - breaking down the status quo, she leaves nothing but dust behind her. A Voice Over, then begins, speaking of time, fear and courage. Marrying its philosophies with our riders as they take on the biggest test of their lives with their Toyota Xtreme vehicles. A neon lit blind dune bash in to the middle of the night.

Credits

Name Company Role
Scott Leder Impact BBDO Dubai Executive Creative Director
Roger Possatto Impact BBDO Dubai Associate Creative Director
Thiago Neves Impact BBDO Dubai Senior Art Director
Khadra Awil Mohamed Impact BBDO Dubai Senior Creative Copywriter
David Minkin Impact BBDO Dubai Business Unit Director
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