Brand | AL FUTTAIM MOTORS |
Product/Service | TOYOTA XTREME |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
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FILM STREETWISE Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The film focuses its gaze on three characters representing an unconventional gearhead trope and their signature Toyota Xtreme SUV. Valery a perfectionist, is perceived to be a little cold but his passion for off-roading is what frees him. Fahad, born with a jolt of adrenaline, is a seasoned racer and always on the hunt for the next thrill. Marketa, driven by nostalgia, her thirst from speed is an inherited one. Handed down from father to daughter - breaking down the status quo, she leaves nothing but dust behind her. A Voice Over, then begins, speaking of time, fear and courage. Marrying its philosophies with our riders as they take on the biggest test of their lives with their Toyota Xtreme vehicles. A neon lit blind dune bash in to the middle of the night.
Credits
Scott Leder |
Impact BBDO Dubai |
Executive Creative Director |
Roger Possatto |
Impact BBDO Dubai |
Associate Creative Director |
Thiago Neves |
Impact BBDO Dubai |
Senior Art Director |
Khadra Awil Mohamed |
Impact BBDO Dubai |
Senior Creative Copywriter |
David Minkin |
Impact BBDO Dubai |
Business Unit Director |
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