2018 Winners & Shortlists

WHY ARE YOU, YOU?

BrandLOUVRE ABU DHABI
Product/ServiceINSTITUTIONAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production MADE FOR DIGITAL Amsterdam, THE NETHERLANDS

Brief Explanation

The film reflects Louvre Abu Dhabi's ethos: how we are connected, despite our differences, our beliefs, time or where we live in the world. The film shows different people from different walks of life, across the planet, doing whatever it is they do, but the execution itself uses icons from both the museum and in everyday life to provide visual connections from one scene to another. These connections, which run throughout the film are represented through shapes, angles and lines, ultimately showing off the museum's dome.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD, Dubai Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD, Dubai Executive Creative Director
Brittany Sinde TBWA\RAAD, Dubai Copywriter
Breda Plavec TBWA\RAAD, Dubai Associate Creative Director
Claudio Campisto TBWA\RAAD, Dubai Head of Art
Joelle Zgheib TBWA\RAAD, Dubai Creative Director
Simon Raffaghello TBWA\RAAD, Dubai Head of Copy
Pete Cain Consultant Creative Consultant
Clayton Needham TBWA\RAAD, Dubai Art Director
Joe Lahham TBWA\RAAD Head of Client Service
Angie Deliva TBWA\RAAD, Dubai Account Director
Albane Valtier TBWA\RAAD, Dubai Account Executive
Remie Nehme TBWA\RAAD, Dubai Strategic Planning Director
Rouba Asmar TBWA\RAAD, Dubai Head of Production
Mohammad Alkawas TBWA\RAAD, Dubai Design Finalizer
Philip Fountain Made for Digital Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
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