Brand | LOUVRE ABU DHABI |
Product/Service | INSTITUTIONAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Production
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MADE FOR DIGITAL Amsterdam, THE NETHERLANDS
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Brief Explanation
The film reflects Louvre Abu Dhabi's ethos: how we are connected, despite our differences, our beliefs, time or where we live in the world.
The film shows different people from different walks of life, across the planet, doing whatever it is they do, but the execution itself uses icons from both the museum and in everyday life to provide visual connections from one scene to another.
These connections, which run throughout the film are represented through shapes, angles and lines, ultimately showing off the museum's dome.
Credits
Walid Kanaan |
TBWA\RAAD, Dubai |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD, Dubai |
Executive Creative Director |
Brittany Sinde |
TBWA\RAAD, Dubai |
Copywriter |
Breda Plavec |
TBWA\RAAD, Dubai |
Associate Creative Director |
Claudio Campisto |
TBWA\RAAD, Dubai |
Head of Art |
Joelle Zgheib |
TBWA\RAAD, Dubai |
Creative Director |
Simon Raffaghello |
TBWA\RAAD, Dubai |
Head of Copy |
Pete Cain |
Consultant |
Creative Consultant |
Clayton Needham |
TBWA\RAAD, Dubai |
Art Director |
Joe Lahham |
TBWA\RAAD |
Head of Client Service |
Angie Deliva |
TBWA\RAAD, Dubai |
Account Director |
Albane Valtier |
TBWA\RAAD, Dubai |
Account Executive |
Remie Nehme |
TBWA\RAAD, Dubai |
Strategic Planning Director |
Rouba Asmar |
TBWA\RAAD, Dubai |
Head of Production |
Mohammad Alkawas |
TBWA\RAAD, Dubai |
Design Finalizer |
Philip Fountain |
Made for Digital |
Director |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Social Media URL