Brand | AL TAYER GROUP |
Product/Service | HARVEY NICHOLS - DUBAI |
Entrant | SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Idea Creation
|
SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
A young woman is forcefully brought to trial in a dystopian courtroom filled with blind followers. Her crime is that she’s beautifully dressed in Harvey Nichols’ Spring/Summer 2018 clothes.
Our heroine stands up to the system and refuses to obey. The cruel officers try to crush her but end up sparking a chain reaction of other people discarding their wintry coats to reveal that they too are dressed in HN SS18.
The tables are turned and the regime loses their control. In the end
we reveal that this striking story is an elaborate metaphor and is taking place in a woman’s closet.
Execution
The visual idea was to make the trial room feel like we are in a freezer. Emotionally the idea was to capture the very real feeling of coming out as 'Other'. Which is especially relevant in today's times. And to keep the tongue in cheek and bold playfulness that is very Harvey Nichols.
Credits
Shahir Zag |
Science & Sunshine |
Chief Creative Officer |
Ash Chagla |
Science & Sunshine |
Executive Creative Director |
Saleh El Ghatit |
Science & Sunshine |
Art Director |
Nadine Ghossoub |
Science & Sunshine |
Chief Executive Officer |
Myriam Ghazal |
Science & Sunshine |
Account Manager |
Layal Ashi |
Science & Sunshine |
Agency Producer |
Eman Al Tayer |
Al Tayer Group |
Senior Marketing Manager |
Zag |
Science & Sunshine |
Chief Creative Officer |
Daniel Lindholm |
n/a |
DOP |
Manasvi Gosalia |
Dejavu |
Founder / CEO |
Kavya Iyer |
Dejavu |
Producer |
Neda Ahmed |
Cold-Cutz |
Editor |
Henri Pulla |
n/a |
Colourist |
Mary Bou Akl |
Dejavu |
Post Producer |
Ayas Hassan |
Dejavu |
Post Production |
Wilbur D'Costa |
Mango Jam |
Executive Producer |
Joe Najm |
Mango Jam |
Sound Engineer |
Zhu & Nero |
Zhu & Nero |
Music |
Links
Video URL