2018 Winners & Shortlists

Brief Explanation

A young woman is forcefully brought to trial in a dystopian courtroom filled with blind followers. Her crime is that she’s beautifully dressed in Harvey Nichols’ Spring/Summer 2018 clothes. Our heroine stands up to the system and refuses to obey. The cruel officers try to crush her but end up sparking a chain reaction of other people discarding their wintry coats to reveal that they too are dressed in HN SS18. The tables are turned and the regime loses their control. In the end we reveal that this striking story is an elaborate metaphor and is taking place in a woman’s closet.

Execution

The visual idea was to make the trial room feel like we are in a freezer. Emotionally the idea was to capture the very real feeling of coming out as 'Other'. Which is especially relevant in today's times. And to keep the tongue in cheek and bold playfulness that is very Harvey Nichols.