Brand | MASHROU' LEILA |
Product/Service | IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION |
Entrant | FP7/BEY Beirut, LEBANON |
Category | Cinematography |
Idea Creation
|
FP7/BEY Beirut, LEBANON
|
PR
|
FP7/BEY Beirut, LEBANON
|
Production
|
CLANDESTINO FILMS Beirut, LEBANON
|
Brief Explanation
The music video self-consciously toys with the intersection of gender with race by celebrating and championing a coalition of Arab and Muslim women, styled to over-articulate their ethnic background, in a manner more typically employed by Western media to victimise them.
The video purposefully attempts to revert the position of the (male) musicians as the heroes of the narrative, not only by subjecting them to the (female) gaze of the director, but also by representing them as individuals who (literally) take the backseat as the coalition moves forward.
So, while the lyrics of the verses discuss betrayal, struggle, and conflict, the video revolves around the lyrical pivot in the chorus: ‘aleihum (charge!).
The music video treats oppression and stereotyping from the West, not as a source of victimhood, but as the fertile ground from where resistance can be forged, through music.
Credits
Jessy Moussallem |
Clandestino Films |
Director |
Jessy Moussallem |
Clandestino Films |
Creative Director |
Wissam Smayra |
Clandestino Films |
Producer |
Ray Barakat |
Clandestino Films |
Producer |
Katie Dolan |
Caviar TV |
Producer |
Emile Atallah |
FP7/BEY |
Managing Director |
Karim Kazan |
FP7/BEY |
Executive Creative Director |
Tahaab Rais |
FP7/MENA |
Regional Head of Strategic Planning |
Carl Bou Abdallah |
FP7/BEY |
Senior brand planner |
Anna Sadykova |
FP7/MENA |
Case Strategist |
Links
Video URL