HOW WELL DO YOU KNOW HER?
| Brand | CIC SAUDI ARABIA |
| Product/Service | VIDEO FOR A SOCIAL CAUSE |
| Entrant | MEMAC OGILVY ADVIZE Amman, JORDAN |
| Category | Script |
|
Idea Creation
|
MEMAC OGILVY ADVIZE Amman, JORDAN
|
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Directed in a single-shot, talking head style.
The commercial opens with a long-haired woman, speaking directly to viewers. The empowered and confident woman begins by saying, “You know me well…”, and going on to list her other traits and achievements.
Suddenly, challenging preconceived assumptions, the camera scales back and the woman removes her hair, revealing it to be a wig, to show her wearing a hijab underneath.
The film closes with the statement ‘Before you judge us by the way we are covered, know us better.’
Credits
| Mohammad Kamal |
Memac Ogilvy Advize |
Creative Director |
| Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
| Omar Hilal |
Dejavu |
Director |
| Manasvi Gosalia |
Dejavu |
Executive Producer |
| Crispin Kennedy |
Dejavu |
DOP |
| Hattan Al Ghalyini |
CIC |
Head of Digital & Creative |
| Hadi Alaeddin |
Memac Ogilvy Advize |
Associate Creative Director |
Links
Video URL