2018 Winners & Shortlists

FOMO

Brand	SAUDI TELECOM COMPANY
Product/Service	SAWA PRE-PAID
Entrant	J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Category	Script
Idea Creation	J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Production	DEJAVU Dubai, UNITED ARAB EMIRATES

Brief Explanation

Many people of modern society don’t see eye-to-eye with millennials (who are our target audience) on their excessive online behavior. In documentary-style films portraying bizarre human behavior and using a sarcastic tone, we analyze the patterns of popular online personalities: YOLO, FOMO, Foodie and Selfie-lovers. We subject the people behind these hashtags to a form of scientific research and reflect on their behavior throughout history only to conclude that the same behavior is still very much in existence, but has been modified by modern civilization and incorporated into the use of devices and online habits. This subsequently creates a fixed action pattern and a revolution in science. The films end on a note that offer consolation to millennials in that their behaviors are forces of nature and have the opportunity to be fueled by our prepaid packages.

Credits

Name	Company	Role
Chafic Haddad	J. Walter Thompson	Chief Creative Operations Officer
Rayyan Aoun	J. Walter Thompson	Executive Creative Director
Hessa Al Sudairy	J. Walter Thompson	Creative Director
Jean Elazar	J. Walter Thompson	Senior Art Director
Maher Kaidbey	J. Walter Thompson	Senior TV Producer
Jude Al-Saati	J. Walter Thompson	TV Producer
Jad Haddad	J. Walter Thompson	Associate Business Director
Maan Gelidan	J. Walter Thompson	Senior Account Manager
Ahmed Alsahhaf	Saudi Telecom Company	GM of Marketing Communication – Consumer Business Unit
Faisal Alsaad	Saudi Telecom Company	Traditional Media Director
Manasvi Gosalia	Dejavu	Executive Producer
Björn-Axel Sjöblad	Dejavu	Director
Steven Gerges	Dejavu	Producer
Christ Yachouh	Dejavu	Production Manager
Daniel Lindholm	Dejavu	Director Of Photography
Deimes Kabalan	Dejavu	Production Designer
Ola Achkar	Dejavu	Wardrobe Stylist
Kaan Acemi	Dejavu	Line Producer
Hessa Al Sudairy	J. Walter Thompson	Creative Director

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