Brand | MOBILE TELECOMMUNICATION COMPANY (ZAIN) |
Product/Service | MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN |
Entrant | MINDSHARE DUBAI, UNITED ARAB EMIRATES |
Category | Use of Original Music |
Idea Creation
|
LOTS OF JOY PRODUCTIONS Kuwait, KUWAIT
|
Media Placement
|
MINDSHARE DUBAI, UNITED ARAB EMIRATES
|
Production
|
LOTS OF JOY PRODUCTIONS Kuwait, KUWAIT
|
Brief Explanation
The film juxtaposes 2 stories line which ultimately come together - the first being shots of moments of human connection and happiness for example, children in a school, wedding preparations, parents and grandparents with children; the second - a suicide bomber preparing and walking out "armed" into the city with a clear focus on his mission to detonate. There are scenes of devastation interspersed with above, and then Hussein Al Jasmi and the town walk towards the suicide bomber showering him with love. The lyrics bring the message how only love can overcome terrorism. The music itself starts off serious and sombre and ends in a celebratory mood. There is reference to Allah included, as this is often referenced in attack reports, but to draw a story that terrorism is not part of any religion.
Credits
May Al Saleh |
Joy Productions |
Creative Director |
May Al Saleh |
Joy Productions |
Creative Director |
Hiba Hemada |
Joy Productions |
Copywriter |
Samir Abboud Abdel Massih |
Beirutworks |
Film Director |
Bassem Nicolas |
Pixelmob |
VFX Supervisor |
Basher Al Shatti |
Joy Productions |
Sound Designer |
Rabeea Saydawi |
Joy Productions |
Sound Mixer |
Hussein Al Jasmi |
Personal |
Artist / Lyrics |
Theodoros Zacharakis |
Joy Productions |
Photographer |
Corinne Sanan |
Beirutworks |
Producer |
Julie Debbas |
Joy Productions |
Producer |
Abdulla Al Safi |
Joy Productions |
Account Director |
Samer Boustany |
Pixelmob |
VFX Producer |
Doris Sayegh |
Pixelmob |
vfx producer |
Roy Chukri |
Pixelmob |
Editor |
Roy Chukri |
Pixelmob |
Editor |
Roy Chukri |
Pixelmob |
Editor |
Roy Chukri |
Pixelmob |
Editor |
Roy Chukri |
Pixelmob |
Editor |
Links
Video URL