Brand | VIRGIN MOBILE |
Product/Service | TELECOMMUNICATIONS |
Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Category | Production Design / Art Direction |
Idea Creation
|
CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES
|
Production
|
TAKE ONE AGENCY Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
VIRGIN MOBILE Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
While most people worry about their looks, and change their mind at least a few times before heading out, our main character doesn’t. She’s so confident and satisfied with what she has, that she only has the same thing over and over, never changing her mind.
Although she has that one outfit repeated in her wardrobe, she still checks herself in the mirror, twirling, posing and giving herself a cheeky confident grin. She’s celebrating her one-mindedness, to further support her claim that she never changes her mind.
Her red outfit makes her pop out from a monotonous set, and establishes her confidence.
Then, the answer to this absurd minimalistic scene pops up with a sharp edit, and is then elaborated on by the brand solution.
Credits
Ramzi Ibrahim |
Cheil MENA |
Associate Creative Director |
Ferran Mestre |
Cheil MENA |
Senior Art Director |
Diana Para Lomeli |
Cheil MENA |
Senior Digital Designer |
Sharon Mempin |
Cheil MENA |
Senior Graphic Designer |
Marcia Johnston |
Cheil MENA |
Senior English Copywriter |
Hussein Kaddaha |
Cheil MENA |
Senior Arabic Copywriter |
Santosh Singh |
Cheil MENA |
Creative Services Manager |
Rikn Ong |
Cheil MENA |
Digital Producer |
Zia Kazmi |
Cheil MENA |
Studio Manager |
Sean Park |
Cheil MENA |
Group Account Director |
Simon Ashwin |
Cheil MENA |
Head of Digital |
Brett Jones |
Cheil MENA |
Digital Account Manager |
Deema Kasem |
Cheil MENA |
Digital Account Manager |
Claudia Schmidt |
Virgin Mobile |
Head of Brand & Digital Marketing |
Emma Staxang |
Virgin Mobile |
Digital Sales & Marketing Manager |
Links
Video URL