2018 Winners & Shortlists

Brief Explanation

While most people worry about their looks, and change their mind at least a few times before heading out, our main character doesn’t. She’s so confident and satisfied with what she has, that she only has the same thing over and over, never changing her mind. Although she has that one outfit repeated in her wardrobe, she still checks herself in the mirror, twirling, posing and giving herself a cheeky confident grin. She’s celebrating her one-mindedness, to further support her claim that she never changes her mind. Her red outfit makes her pop out from a monotonous set, and establishes her confidence. Then, the answer to this absurd minimalistic scene pops up with a sharp edit, and is then elaborated on by the brand solution.