| Brand | VIRGIN MOBILE |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
| Category | Production Design / Art Direction |
|
Idea Creation
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CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES
|
|
Production
|
TAKE ONE AGENCY Dubai, UNITED ARAB EMIRATES
|
|
Additional Company
|
VIRGIN MOBILE Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Whereas most people (actually it’s more likely to be everyone), set plans, holidays and trips to look forward to and dream of, our character doesn’t care.
She further makes the point that she doesn’t like holidays by throwing out her suitcase, and feeling better by just doing that.
While everyone else on set is monotonous and simple, she stands out being full of energy, and enjoying herself; strengthening the initial claim that she's fine not taking holidays, and walking off being happy about it.
Then, the answer to this absurd minimalistic scene pops up with a sharp edit, and is then elaborated on by the brand solution.
Credits
| Ramzi Ibrahim |
Cheil MENA |
Associate Creative Director |
| Ferran Mestre |
Cheil MENA |
Senior Art Director |
| Diana Para Lomeli |
Cheil MENA |
Senior Digital Designer |
| Sharon Mempin |
Cheil MENA |
Senior Graphic Designer |
| Marcia Johnston |
Cheil MENA |
Senior English Copywriter |
| Hussein Kaddaha |
Cheil MENA |
Senior Arabic Copywriter |
| Santosh Singh |
Cheil MENA |
Creative Services Manager |
| Rikn Ong |
Cheil MENA |
Digital Producer |
| Zia Kazmi |
Cheil MENA |
Studio Manager |
| Sean Park |
Cheil MENA |
Group Account Director |
| Simon Ashwin |
Cheil MENA |
Head of Digital |
| Brett Jones |
Cheil MENA |
Digital Account Manager |
| Deema Kasem |
Cheil MENA |
Digital Account Manager |
| Claudia Schmidt |
Virgin Mobile |
Head of Brand & Digital Marketing |
| Emma Staxang |
Virgin Mobile |
Digital Sales & Marketing Manager |
Links
Video URL