Brand | VIRGIN MOBILE |
Product/Service | TELECOMMUNICATIONS |
Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Category | Use of Licensed or Adapted Music |
Idea Creation
|
CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES
|
Production
|
TAKE ONE AGENCY Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
VIRGIN MOBILE Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In a world that usually gets annoyed from waiting and wasting time standing in queues, our main character enjoys it.
She supports her quote that queueing is her favorite hobby by lounging on a chair, surfing the net, taking it easy, chatting with friends and taking a selfie.
While everyone else is monotonous and down, she stands out in a lively way, not bothered by the situation; strengthening the initial claim that she's fine being stuck in a queue, even moving her chair as the line moves, then going back to her chilling, over monotonous “elevator” music.
Then, the answer to this absurd minimalistic scene pops up with a sharp edit, and sharp twist in music, to negate everything that was happening in the beginning, and shift it to a more energetic reveal and brand solution.
Credits
Ramzi Ibrahim |
Cheil MENA |
Associate Creative Director |
Ferran Mestre |
Cheil MENA |
Senior Art Director |
Diana Para Lomeli |
Cheil MENA |
Senior Digital Designer |
Sharon Mempin |
Cheil MENA |
Senior Graphic Designer |
Marcia Johnston |
Cheil MENA |
Senior English Copywriter |
Hussein Kaddaha |
Cheil MENA |
Senior Arabic Copywriter |
Santosh Singh |
Cheil MENA |
Creative Services Manager |
Rikn Ong |
Cheil MENA |
Digital Producer |
Zia Kazmi |
Cheil MENA |
Studio Manager |
Sean Park |
Cheil MENA |
Group Account Director |
Simon Ashwin |
Cheil MENA |
Head of Digital |
Brett Jones |
Cheil MENA |
Digital Account Manager |
Deema Kasem |
Cheil MENA |
Digital Account Manager |
Claudia Schmidt |
Virgin Mobile |
Head of Brand & Digital Marketing |
Emma Staxang |
Virgin Mobile |
Digital Sales & Marketing Manager |
Links
Video URL