2018 Winners & Shortlists

KNIFE THROW

BrandOSN
Product/ServiceWAVO
EntrantMISFITS Dubai, UNITED ARAB EMIRATES
CategoryDirection
Idea Creation MISFITS Dubai, UNITED ARAB EMIRATES
Production MISFITS Dubai, UNITED ARAB EMIRATES
Production 2 MONTAGE PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Production 3 WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES

Brief Explanation

We see two friends doing something stupid and dangerous because they're bored. One of them is duct taped to the ceiling and the other is blindfolded throwing knives at him. The guy on the ceiling gets bored of knives being thrown at him and his friend suggests they watch WAVO, he then explains what WAVO is. With the last knife thrown the guy falls down and smashes the table.

Execution

This ad was back and forth dialogue with knifes been thrown and at the end one of the guys falls from the ceiling and crashes onto the table so all of this action had to be captured with clever camera flow and movements. A mixture of wide shots, close up shots and panning top to bottom captures the action perfectly while still capturing a sense of boredom from the heroes.

Credits

Name Company Role
Misfits Misfits Misfits
Misfits Misfits Strategic Planner
Misfits Misfits Executive Creative Director
Misfits Misfits Director
Misfits Misfits Chief Tea Maker
Links
Video URL