2018 Winners & Shortlists

LOVE IT

Bronze
BrandDU
Product/ServiceTELECOM
EntrantGOOD PEOPLE CONTENT Cairo, EGYPT
CategoryCasting
Idea Creation GOOD PEOPLE CONTENT Cairo, EGYPT
Idea Creation 2 LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production GOOD PEOPLE FILMS Cairo, EGYPT
Production 2 LIZARD VFX Cairo, EGYPT

Brief Explanation

Du Telecom is launching its football scouting and talent seeking platform with this film. A category that is mostly informational, boring and filled with “sign-up here” or “call there.” We wanted to shake things up and refresh it a bit with this insight about what it takes to be a football legend.

We opted to cast real footballers for this one. For one, they would know how to kick a ball. We really wanted the form and physique of kids who really played football. Because you cannot recreate that. There is a certain look to a 16 year old footballer that just can't be forced or fabricated.

Credits

Name Company Role
Maged Nassar Good People Film Founder/Creative Director
Ali Ali Good People Content Founder/Creative Director
Mohamed Ghazy Good People Content Freelance Copywriter
Sary Hany Key 66 Productions Founder/Music Composer
Karim Mira Lizard Founder/Colorist
Zeina Daoud Leo Burnett Dubai Agency Producer
Maged Nassar Good People Films Director
Pierre Mouarkech Good People Films DOP
Sabine Farah Good People Films Executive Producer
Maria Bouhabib Good People Films Executive Producer
Sarah Touma Good People Films Producer
Links
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