Brand | THE COCA-COLA COMPANY |
Product/Service | SCHWEPPES +C |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Idea Creation
|
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Production 2
|
PLATIGE IMAGE Warsaw, POLAND
|
Brief Explanation
A leopard leaves behind the wild ways of the jungle and decides to move to a modern city.
He starts to live a refined life enjoying cooked meals, yacht parties and lavish evenings with a famous Saudi influencer.
His drink of choice is Schweppes +C. With his new found sophisticated wit, he charms everyone around him, especially the ladies.
Execution
"Creating the right hero was paramount for the director who cared for giving the leopard
the right look: deep-set eyes, cheekbones, a walk, and attitude of an
upper-class, and laid back suave man. From a cultural standpoint, the leopard is Saudi,
so the director weaved in his knowledge of Saudi elite attitude into the
character, and how they like to spend their vacations in the South of
France and enjoying the city.
The voice of the leopard, deep and confident, and his narration style were
also dictated by the director and creative, who in fact recorded the guide themselves
for the voice talent to follow. No animal was on set, so all the actors had to look at thin air or marks
on a wire. We casted the leopard from a zoo north of Warsaw, that the director approved.
This leopard is 100% computer generated."
Credits
Karim Sherif |
Memac Ogilvy Dubai |
Creative Director |
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
Ahmed El Sharif |
Memac Ogilvy Dubai |
Arabic Copywriter |
Ramzi Moutran |
Memac Ogilvy Dubai |
Executive Creative Director |
Ramzi Moutran |
Memac Ogilvy Dubai |
Executive Creative Director |
Diana El Zubeidi |
Memac Ogilvy Dubai |
Account Manager |
Mahmoud Hassan Youssef |
Memac Ogilvy Dubai |
Group Account Director |
Tarek Shawki |
Memac Ogilvy Dubai |
Business Director |
Amin Soltani |
Production Manager |
Production Manager |
Mansavi Gosalia |
Deja Vu |
Executive Producer |
Omar Hilal |
Omar Hilal |
Director |
Sophie Wordley |
The Coca-Cola Company |
Marketing Manager |
Islam El Dessouky |
The Coca-Cola Company |
IMC Director |
Abed Daya |
Universal Media |
Media Manager |
Mohammad Manna |
Universal Media |
Business Director |
Links
Video URL