2018 Winners & Shortlists

Brief Explanation

Sunbites were launching a new snack to the market. This lighter and tastier cracker are very different from anything else you would find in the snack shelf. So in this film, we see a number of women enjoying the great feeling of experiencing something new, something different.

Results

Ads without dialogue require great visuals to convey a message. Where better to find majestic scenery than Cape Town? Having a train involved in an ad is not an easy task, especially when you need to control the environment surrounding the scene. For aesthetic purposes, the design of the train mattered. Instead of a modern-day commuter, we wanted a vintage style steam train. This specific train needed to be matched with a mountainside background for a breathtaking shot, so it was brought from another town just for this shot. The train track was blocked for 5 kilometers, to be able to move the train back and forth to catch the perfect moment with the background. Along with the bright lights of the Cape Town, skylines were the best fit for the roof shots to give the ad the natural feel that matches the freshness of the product itself.