2018 Winners & Shortlists

Brief Explanation

The audio is a musical anthem, crafted for the fans of the Tunisian football team for the qualifications of Russia 2018. Our aim was to engage sport supporters by bringing Russia to them. So we crafted a song as a celebration trophee for the qualification. Everything from the tune to the lyrics were thought in detail to resonate with fans. The song was a journey in itself: starting with the strong beat of the original Kalinka and slavic-like pronounciation, and turning local with instruments such as the Tabla & Bendir drums take over as the lyrics turn into dialect. We made sure to include as many cultural & local references as possible in the lyrics, calling to the roots of all Tunisians, despite all differentiating parameters.