Brand | MAJID AL FUTTAIM |
Product/Service | CORPORATE CAMPAIGN |
Entrant | NOMADS Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Idea Creation
|
NOMADS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
A mini documentary about how two Arab teenagers surprise their working mother with a family dinner in the office. It's how Majid Al Futtaim, a leading operator of retail destinations in the Middle East, continues to inspire Arabs to never stop spending quality time together, no matter how much family dynamics are changing in this modern day and age.
Execution
We wanted to tell a real and empowering story about the dynamics in a modern Arab family. Authenticity was key so we spent a lot of time finding a family where husband and wife both play equal roles in providing for the family.
Credits
Richard Hol |
Nomads |
Executive Creative Director |
Phil Ramage |
Nomads |
Associate Creative Director |
Adam Fierman |
Nomads |
Associate Creative Director |
Alex Paquin |
Nomads |
CEO |
Yafa Nassar |
Nomads |
Account Manager |
Roel Boorsma |
Smarthouse Films |
Director |
Daniƫlle Guirguis |
Smarthouse Films |
Executive Producer |
Marc de Meijer |
Smarthouse Films |
Director of Photography |
Links
Social Media URL