2018 Winners & Shortlists

THE NETWORK TRAILER

BrandETISALAT UAE
Product/ServiceTHE NETWORK
EntrantCAVIAR CREATIVE Kuwait City, KUWAIT
CategoryDirection
Idea Creation CAVIAR CREATIVE Kuwait City, KUWAIT

Brief Explanation

A secret agent is on a mission in the UAE, but to receive his briefing, he must find a location in the UAE without any mobile phone coverage to be able to connect to the spy satellite and download the confidential information. His journey takes him across all 7 emirates, from mountaintops to under the sea, desperately trying to receive his mission.

Execution

The approach was to mimic a Hollywood style blockbuster; all the action was shot using multiple cameras to capture the action from all angles allowing for seamless edits. Our hero was shot with 3 cameras as well, one with a close-up of his face, then mid-range, and wide angle, allowing us to capture all the comedic nuances from facial expressions to body language and cut between them smoothly. In comedy lightning strikes once and we had to be ready to capture it. All outdoor scenes were shot during sunrise and sunset. Though the film was created as a high paced action movie, and our hero brought in the comic relief.

Credits

Name Company Role
Haitham Al Hajji Caviar Creative Chief Creative Officer
Paul WS Anderson Freelance Director
Links
Video URL