Brand | NISSAN SAUDI ARABIA |
Product/Service | INSTITUTIONAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Casting |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA
|
Additional Company
|
TBWA\FULLSTOP Jeddah, SAUDI ARABIA
|
Brief Explanation
The film starts with women speaking candidly about what it means for them to drive and the challenges they expect, especially from the men in their household. The intrigue is heightened by the mix of contradictory emotions; anxiety on one hand, hope and excitement on the other.
We then move to showing women getting behind the wheel, with instructions to study some road signs. They are focused and determined. At this point, the very same men they had been talking about earlier get into the car. The women show real surprise and emotion.
There's a light-hearted and positive end to the film, with some of the more universal tensions that arise with men and women in a car being dramatized and a final interview where each the male member of each gives his support for his wife, daughter or sister driving.
(Please see casting process and production film)
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Alberto Triana |
TBWA\RAAD |
Senior Copywriter |
Federico Mariani |
TBWA\RAAD |
Senior Art Director |
Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
Fadi Awada |
TBWA\RAAD |
Account Manager |
Benjamin Schwartz |
TBWA\RAAD |
Digital Account Director |
Elizabeth Arroyan |
TBWA\RAAD |
Account Manager |
Vishal Badiani |
TBWA\RAAD |
Senior Strategic Planner |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Abboud Ayyach |
Made in Saudi Films |
Executive Producer |
Yara Bdeir |
Made in Saudi Films |
Producer |
Jack Eliott |
Made in Saudi Films |
Director |
Anthony Chamoun |
Made in Saudi Films |
Senior Editor |
Mohammad Hamdan |
Made in Saudi Films |
Sound Mixing |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Video URL