2018 Winners & Shortlists

Brief Explanation

Do not reference your company. Do not comment on the brief/challenges/success of the film.     Many people of modern society don’t see eye-to-eye with millennials (who are our target audience) on their excessive online behavior. In documentary-style films portraying bizarre human behavior and using a sarcastic tone, we analyze the patterns of popular online personalities: YOLO,FOMO, Foodie and Selfie-lovers. We subject the people behind these hashtags to a form of scientific research and reflect on their behavior throughout history only to conclude that the same behavior is still very much in existence, but has been modified by modern civilization and incorporated into the use of devices and online habits. This subsequently creates a fixed action pattern and a revolution in science. The films end on a note that offer consolation to millennials in that their behaviors are forces of nature and have the opportunity to be fueled by our prepaid packages.

Execution

The vision and achievement of the direction.The jury will think about the translation of the creative brief through a director’s vision and how well that vision has been achieved.This will include the way that production elements(including casting, set design, sound design and cinematography)have been used to bring that vision to life. We took a nonlinear approach in conveying the evolution of human behavior in a fresh and interesting way.The overall direction is portrayed through a retrospective lens. We created the structure of a science lab to bring together the feeling of a social experiment through different eras to display the persistence of human behavior through the subjects behind the hashtags. This was executed through costume and set design, starting from ancient civilization until this very day, alluding to viewers that this documentary-film spans over centuries. The lighting,colors and overall mood included in the cinematography are