2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SCHOOL HEROES
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
LIVE FOR THE STORY
CANON MIDDLE EAST / M6 MIRRORLESS CAMERA
SOCIALEYEZ Dubai UNITED ARAB EMIRATES
SAUDI WELCOMES THE WORLD
MINISTRY OF CULTURE AND INFORMATION - KSA / HAJJ 2017
MIRUM AGENCY Riyadh SAUDI ARABIA
TOTAL RUBIA
TOTAL / TOTAL RUBIA ENGINE OIL
LOOK ADVERTISING COMPANY Cairo EGYPT
JOHNSON VITA RICH COCOA BUTTER AND SAYIDATY
JOHNSON AND JOHNSON / VITA RICH COCOA BUTTER
SAYIDATY Dubai UNITED ARAB EMIRATES
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
NATIONAL BONDS: SOME EXCUSES AREN'T WORTH SAVING
NATIONAL BONDS / NATIONAL BONDS
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT
THE CHALLENGE
ROAD & TRANSPORT AUTHORITY (RTA) / DUBAI FITNESS CHALLENGE
SOCIALEYEZ Dubai UNITED ARAB EMIRATES
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
CADILLAC ARABS OF NEW YORK
CADILLAC UAE / CADILLAC
INTERESTING TIMES Beirut LEBANON
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
LA PERLE LAUNCH
LA PERLE / LA PERLE
HAVAS Dubai UNITED ARAB EMIRATES
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION
IMPACT BBDO Beirut LEBANON
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
EXPOSING BIG SUGAR
MINISTRY OF HEALTH / CAMPAIGN AGAINST SUGAR OVER-CONSUMPTION
GREY MENA Dubai UNITED ARAB EMIRATES
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
VODAFONE - DON'T CHEER FOR EGYPT
VODAFONE EGYPT / WORLD CUP PROMO
J. WALTER THOMPSON CAIRO EGYPT
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
THE NETWORK VS AGENT ONE
ETISALAT UAE / THE NETWORK
CAVIAR CREATIVE Kuwait City KUWAIT
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT
Silver
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold