2018 Winners & Shortlists

HATCH RAMADAN RECIPE BOOK

Client/BrandHATCH CONCEPT STUDIO
Product/ServiceHATCH RAMADAN RECIPE BOOK
EntrantHATCH CONCEPT STUDIO Dubai, UNITED ARAB EMIRATES
Type of EntryCommunication Design
CategoryPromotional Item Design
Idea Creation HATCH CONCEPT STUDIO Dubai, UNITED ARAB EMIRATES
Media Placement HATCH CONCEPT STUDIO Dubai, UNITED ARAB EMIRATES
PR HATCH CONCEPT STUDIO Dubai, UNITED ARAB EMIRATES
Production HATCH CONCEPT STUDIO Dubai, UNITED ARAB EMIRATES
Additional Company POWER PRINT Dubai, UNITED ARAB EMIRATES
Additional Company 2 PRODUCTION BOX FZE Ajman, UNITED ARAB EMIRATES

The Campaign

Through quirky games, mind-boggling puzzles and acts of kindness, the recipe book encouraged people to come together with loved ones and live life on the lighter side. The book covered 10 key inspirational virtues including Kindness, Hope, Endurance, Giving, Reflection, Family, Sharing, Patience, Love and Gratitude. Creative ideas included finger wrestling game, compliment stickers, love letter postcards, baking recipes and cute ways to give back to those in need during Ramadan.

Creative Execution

We created an A5 journal-style book which was full of quirky illustrations and beautiful typography all customized by our designers. The book was printed on thick, recycled stock to give it a homemade, organic feel. For the recipe, the instructions were printed on actual baking paper using silk screen printing. An additional scaled out sheet of baking paper was inserted so people could actually use it to cook the recipe.

Indication of how successful the outcome was in the market

An overflowing amount of love from our clients. Successful sales at the Dubai Design District Art Market and through the website. And most importantly, spreading love and kindness during Ramadan. Unit cost: 60dhs (USD20) per book Distribution method: Sold online at http://thisishatch.com/project/4 as well as the d3 Art Market. Production Run: 500 unites

The spirit of Ramadan is all about coming together, sharing experiences, and giving back. But for such an exciting time of year, people tend to get a little ‘too serious’. We wanted to bring back the light-hearted humor and playful nature of people during the holy month. The challenge was to do this while still respecting the core values and cultural beliefs of Ramadan.

Credits

Name Company Position
Nisreen Shahin Hatch Concept Studio Creative Director
Nasim Rezapour Hatch Concept Studio Senior Graphic Designer
Tiffany Rebello Hatch Concept Studio Copywriter
Llyssa Kaddour Hatch Concept Studio Graphic Designer
James Swift Hatch Concept Studio Art Director
Uzair Khan Hatch Concept Studio Finaliser
Dorsa Masghati Hatch Concept Studio Animator
Steven Vincent Hatch Concept Studio Art Director
Amy Donohue Freelancer Copywriter
Links
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