2018 Winners & Shortlists

FASTER FOOD

Short List
Client/BrandMCDONALD'S
Product/ServiceMCDELIVERY
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryCommunication Design
CategoryPosters
Idea Creation DDB DUBAI, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES

The Campaign

McDonald's menu items are universal icons, and instantly recognizable on their colors alone. So to illustrate just how fast McDelivery comes to you, we stretched the Big Mac, fries, and Egg McMuffin into speed rays, zigzagging their way across the ads. To unleash this speed, the only thing you as a consumer have to do is to call the number and place your order.

Creative Execution

As mentioned, the famous food icons were stretched into speed rays across the layouts. We kept it minimal to let the food itself do the talking.

Indication of how successful the outcome was in the market

The campaign was very well received. And what started as in-store posters, soon spread online. The ads have been featured in a number of publications, both in the UAE, as well as in countries from all over the world.

The target group was primarily existing customers who currently enjoy the food at the McDonald's restaurants. With these ads, we wanted to communicate that they can get the same experience at home or in the office as well.

Credits

Name Company Position
Firas Medrows DDB Dubai Executive Creative Director
Zahir Mirza DDB Dubai Group Creative Director
Kapil Mayekar DDB Dubai Associate Creative Director
Ahmed Otiabi DDB Dubai Art Director
Victor Haffling DDB Dubai Copywriter
Iris Minnema DDB Dubai Managing Director